Privacy policy
How we collect, use, and protect your personal information.
Last updated June 9, 2026
Introduction
Rivia ("we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website, create an account, subscribe to communications, or make a purchase.
By using our services, you agree to the practices described in this policy. If you do not agree, please discontinue use of our website and services.
Information we collect
We collect information you provide directly, information collected automatically when you use our site, and information from third parties where permitted.
- Contact details: name, email address, phone number, and shipping or billing address
- Account information: login credentials, order history, and saved preferences
- Transaction data: items purchased, payment method type, and order confirmations (payment card details are processed by our payment providers and are not stored by Rivia)
- Communications: messages you send to customer support, survey responses, and newsletter preferences
- Device and usage data: IP address, browser type, pages viewed, referring URLs, and general location derived from IP
- Cookies and similar technologies: see our Cookie Policy for details
How we use your information
- Process and fulfill orders, including payment, shipping, returns, and customer support
- Create and manage your account
- Send transactional emails such as order confirmations, shipping updates, and service notices
- Send marketing communications where you have opted in, and personalize your experience
- Improve our website, products, and services through analytics and research
- Detect, prevent, and address fraud, security issues, and legal compliance
- Comply with applicable laws, regulations, and lawful requests
Legal bases for processing
Where required by applicable law, we process personal information on one or more of the following bases: performance of a contract (for example, fulfilling your order), your consent (for example, marketing emails), our legitimate interests (for example, site security and product improvement, balanced against your rights), and compliance with legal obligations.
Service providers & subprocessors
We use trusted third-party service providers to operate our website, process payments, fulfill orders, and support customer communications. Under applicable law — including the GDPR — these providers act as data processors when they handle personal information on our behalf. We require them to process data only according to our instructions, implement appropriate security measures, and enter into data processing agreements where required.
Our core categories of processors and subprocessors include:
- Hosting and infrastructure: website hosting, content delivery, and security services (for example, our cloud hosting provider)
- Payments: payment processors and fraud-prevention services that handle transaction data
- Fulfillment and logistics: shipping carriers and warehouse partners that deliver your orders
- Communications: email and customer-support platforms used for transactional messages and, where you opt in, marketing
- Analytics and advertising: measurement and marketing partners that receive limited data when you consent to non-essential cookies
We may update the specific companies within these categories as our business evolves. When we add a new processor that materially affects how your information is handled, we will update this policy or provide notice where required by law.
Data retention
We retain personal information for as long as necessary to fulfill the purposes described in this policy, including to satisfy legal, accounting, or reporting requirements. Order and account records are typically retained for the period required by applicable tax and consumer protection laws.
When information is no longer needed, we delete or anonymize it in accordance with our retention practices.
Security
We implement administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, alteration, disclosure, or destruction. No method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
Your privacy rights
Depending on where you live, you may have rights to access, correct, delete, or port your personal information, to restrict or object to certain processing, and to withdraw consent where processing is consent-based.
To exercise these rights, contact us using the details below. We may need to verify your identity before responding. You may also unsubscribe from marketing emails at any time using the link in our messages.
- California residents: rights under the CCPA/CPRA may include knowing what personal information is collected, requesting deletion, and opting out of certain sharing. We do not sell personal information as defined by California law.
- EEA and UK residents: rights under the GDPR and UK GDPR may include access, rectification, erasure, restriction, portability, objection, and withdrawal of consent; you may also lodge a complaint with your local supervisory authority
International transfers
Rivia is based in the United States. If you access our services from the European Economic Area, the United Kingdom, or elsewhere outside the U.S., your personal information may be transferred to, stored in, and processed in the United States and other countries where we or our service providers operate. These locations may not provide the same level of data protection as your home country.
When we transfer personal information from the EEA, UK, or Switzerland to countries that have not received an adequacy decision, we rely on appropriate safeguards as required by applicable law. These may include the European Commission's Standard Contractual Clauses (SCCs), the UK International Data Transfer Agreement or Addendum, and supplementary measures where appropriate.
Our service providers are contractually required to protect personal information and to use it only for the purposes we specify. You may contact us for more information about the safeguards we use for international transfers.
Children's privacy
Our website and services are not directed to individuals under the age of 16, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will take steps to delete it.
Changes to this policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. The revised policy will be posted on this page with an updated effective date. Material changes may also be communicated by email or a notice on our website where appropriate.
Contact us
For privacy-related questions or requests, please contact us through our Contact page. We will respond within a reasonable timeframe and in accordance with applicable law.